This summer, the youth election to Rural Revitalization team of the school of management of Xiamen University plans to conduct field research in Longde County, Ningxia Hui Autonomous Region, which is the key assistance object of Xiamen University, so as to give full play to its professional knowledge and provide advice for the sales of local agricultural products. Although the plan could not be carried out due to the impact of the epidemic, the team's enthusiasm for helping Longde, Ningxia remained unchanged. It is understood that the special product of seabuckthorn juice produced by the "longlong potato" entrepreneurship project for the disabled in Longde, Ningxia is facing a large number of problems such as unsalable and temporary due to the impact of the epidemic situation. In order to reduce the loss as much as possible, the youth election team quickly planned the seabuckthorn juice drinking activity.
On July 28, the entrepreneurship team of young students from The School of management Xiamen University to rural revitalization, together with Xiamen University's direct marketing center for precision assistance of characteristic products and Ningxia Longde disabled group entrepreneurship project "longlong potato", held a publicity activity of Ningxia Longde special product of seabuckthorn juice to boost the sales of seabuckthorn juice. The students make full use of their strengths and helped the sales of Ningxia through online and offline promotion activities. Once the warm-up push is sent, it will get the strong support of teachers and students, and harvest 3000 reading and more than 500 forwarding in a short time.
During the day of the activity, team members built a sales site in Sanjia village square early, and the activity attracted a large number of teachers and students to buy. Team members actively introduce seabuckthorn juice to everyone, popularizing its benefits, and making more people know this characteristic product in Ningxia. After learning about the unsalable situation of seabuckthorn juice, the teachers and students present poured out their money to help and contribute to the revitalization of the countryside.
At the same time, the seabuckthorn juice activity was also fortunately to have the full support of all parties. After the activity began, many teachers such as Professor Peng Lifang and Professor Yuan Xina of the school of management took the initiative to carry out online publicity and bring goods, and mobilize relatives and friends to join the ranks of loving consumption. The school of management actively supports the team to set up a pick-up point on the first floor of Jiageng Building 2, so as to provide reservation services for teachers who are unable to purchase at the scene. The security office of Xiamen University provided on-site guidance personnel for the team and played an important role in maintaining on-site order and epidemic prevention. Xiamen University Logistics Group provided transportation vehicles and personnel for the activities, making the supply of seabuckthorn juice more convenient and fast. Lin Wutong Lou provides a large amount of ice for activities, so that teachers and students can drink cold seabuckthorn juice.
After the offline activities, many enthusiastic teachers and students joined the youth election to revitalize the wechat group in the countryside, and continued to help the sales of seabuckthorn juice by placing an order online. Without fear of the scorching sun, team members quickly and smoothly delivered boxes of seabuckthorn juice to the destination in the form of offline distribution under the condition of ensuring epidemic prevention safety, and received countless high praise and positive feedback.
Product unsalable, love does not stagnate. With the sudden novel coronavirus pneumonia, the collaboration between Fujian and Ningxia has not stopped. In just two days, the sales volume of seabuckthorn juice in Longde, Ningxia exceeded 300 cases. The positive enthusiasm of teachers and students of Xiamen University undoubtedly injected strong vitality into the cause of rural revitalization, highlighting the sense of responsibility and public dedication of college students and teachers. In the future, the team will continue to stick to its original intention, firm faith and forge ahead bravely on the road of promoting rural revitalization.
Xiamen University Youth selection to Rural Revitalization team was established in June 2020. Adhering to the concept of "youth selection, aiming at absolute perfection ", it is committed to the upgrading, development and marketing of rural characteristic agricultural products. The team led college students to go deep into the front line of Rural Revitalization industry, and to combine what they learned with practice. The organisation has led more than 100 students to the countryside, running into cities and towns in 11 provinces and 27 counties and cities, with a journey of more than 100000 kilometers. Since its establishment, the team has won more than 20 national, provincial and ministerial honors and commendations such as the "Special Award for poverty alleviation" of the Ministry of education, and its deeds have been interviewed and reported by 28 mainstream media such as people's daily and China Youth Daily. The team actively responds to the call of the university to serve the rural revitalization, and now undertakes the operation task of Xiamen University's direct marketing center for precision assistance of special products. It is committed to the upgrading and promotion of high-quality agricultural products in designated areas and villages, so as to create an experience window of serving the Rural Revitalization with the characteristics of Xiamen University.
