Recently, Professor Zhuang Weifen of the Department of management science of our college and Professor Chen Hong of Shanghai Advanced Institute of Finance jointly wrote a teaching case "Wisdom and health -- Internet plus medical health in Xiamen", won the first prize of "2020 Global Contest for the Best China-Focused Cases".
The "Global Contest for the Best China-Focused Cases" is sponsored by the "Shanghai MBA Case Database Development Sharing Platform" undertaken by CEIBS. It collects outstanding Chinese business administration teaching cases from all over the world, so as to promote the teaching and research of Chinese business administration issues in business schools at home and abroad, and encourage teachers and case researchers to explore Chinese management issues in depth from a global perspective.
The author has experienced and studied the patient experience and medical management under different medical systems, lamented the disadvantages of queuing for registration, appreciated the appointment and family doctor operation mode, but medical management in Xiamen made our eyes light up. It effectively matches the supply of medical resources with the needs of patients through the construction of regional intensive full reservation platform and the hierarchical diagnosis and treatment mode of "three teachers co-managing". Furthermore, the positioning of medical management will be improved from disease treatment to disease prevention and health management through "Internet plus intelligent medical service". This is the best practice as we know, and it has a lot to learn and think about in other service industries from the perspective of operation management. We hope that more students can learn and promote this case.
Professor Zhuang Weifen is mainly engaged in research on pricing and revenue management, medical service operation management, big data analysis and decision-making of business and medical treatment. She has published a number of international top A+ journal papers (UT-Dallas Journal List), and has close research cooperation and management consulting with airlines, hospitals, health commission, Health insurance Bureau, health care big data center and other industries and governments. Most of her research is driven by practical problems, abstracting essential scientific problems for research, and actively building the "last mile" between academic research results and industry practice. She pays attention to actively guiding and enlightening students in teaching, and combining theory with practice. The teaching case of Revenue management of Xiamen Airlines written by her has been included in the case library of Ivey Business School and Harvard Business School. This case is used in the teaching of Operations Research and Revenue Management and other courses, enabling students to learn the theories and methods of Revenue Management and the tools and techniques of operation and optimization decision making from familiar enterprise cases. These cases greatly stimulate students' learning motivation and research motivation.
