【Topic】Contagious: Why Things Catch On
【Lecturer】Prof. Jonah Berger
【Time】19:30-21:00 p.m., July 25, 2022 (GMT +8)
【Online link】Zoom, 825 4796 6377,
https://us06web.zoom.us/j/82547966377?pwd=ZmtvdjdoODl6M0JMQzcwL1Y4d0lrZz09
【Password】666666
【Requirement】Participants shall scan the QR Code in the poster
Prof. Jonah Berger
Associate Professor of Marketing
The Wharton School of the University of Pennsylvania
Professor Jonah is an internationally bestselling author, and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s most popular online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world. Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.
International Development and Accreditation Office,
School of Management, Xiamen University
