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MTA Program
MTA(Master of Tourism Administration) in SMXMU was launched in 2010, authorized by the Ministry of Education, aiming to cultivate high-level, practice-oriented talents in tourism management.
Xiamen University is one of the few universities in China to be authorized to launch the Master of Tourism Administration Program. Based on the discipline and faculty strengths, MTA emphasizes international cooperation, in order to cultivate high-level and interdisciplinary tourism management talents with international scope, strategic vision, leadership skills, and business ethics. The four specializations of MTA SMXMU are: tourism (real estate) investment management, tourism destination planning and management, international hotel management and tourism service management.
Learning Goals | Learning Objectives |
1 | Systematically master modern business management knowledge, methods and techniques | 1.1 | Master general business knowledge |
1.2 | Systematically master knowledge of specific business discipline |
2 | Integrate theory with practice to solve complicated business issues in a specific area | 2.1 | Apply theoretical knowledge to analyze practical business issues in a specific area |
2.2 | Suggest reasonable solutions |
3 | Demonstrate effective communication and coordination skills | 3.1 | Possess necessary written skills to convey ideas and information in business interactions |
3.2 | Possess effective and persuasive oral skills to present ideas in business interactions |
4 | Be sensitive to cultural diversity and demonstrate strong ability to solve business issues under global context | 4.1 | Be aware of cross-cultural business settings and practices |
4.2 | Demonstrate strong ability to solve business issues under global context |
5 | Possess professional ethics and social values | 5.1 | Identify professional ethical issues and have social values such as due diligence, integrity, reliability, dedication to society |
5.2 | Understand the impacts of ethical issues and social values on professional activities |
