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市场营销系列学术讲座(第六十五讲)

编辑者:沈阿平 | 发布时间:2019-05-10

演讲题目:Tie Strength Dispersion and Alliance Portfolio Performance: Moderating Effect of CEO’s Political and International Experience

演讲嘉宾:盛仕斌,University of Alabama at Birmingham

演讲时间:2019年6月5日(周三)上午10:30-11:30

演讲地点:嘉二205室

主持人:江玮副教授

文章摘要:

Many firms simultaneously develop multiple alliances with different partners and face the challenges of managing a complex alliance portfolio that contains both strong and weak ties. How does this dispersion of tie strength affect alliance portfolio performance? This study examines the effect of tie strength dispersion on performance at the level of the alliance portfolio, as well as the contingent effects of CEOs’ experience. The empirical analyses, based on 566 funds initiated by 62 fund companies during a five-year period (2007–2011), reveal an inverted U-shaped relationship between tie strength dispersion and alliance portfolio performance. Furthermore, CEOs’ political experience weakens, whereas their international experience strengthens, this inverted U-shaped relationship.

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