演讲题目：HOW OBJECT HISTORY VALUE SHAPES OWNER DECISIONS IN THE SHARING ECONOMY

演讲嘉宾：李享，美国佛罗里达大学市场营销专业博士

演讲时间：2018年9月26日（周三）上午10:00-11:00

演讲地点：嘉二（成枫楼）205室

主持人：叶军教授

文章摘要：

An object’s history, be it the experience and object has had or the events an object as witnessed, changes its value. I define object history value as a meaning-based value that is generated in use and kept in the object. In the emerging sharing economy, where owners of valuable products rent their possessions to other consumers, object history value can play an important role influencing the preferences and behaviors of the owners/rental providers. Through the lens of object history value, my dissertation answers the following questions: When will the owner of a valuable possession allow others to use it? Will others’ use of a shared item change the owner’s valuation of her own possession? How will an owner choose between different users’ requests and charge renters based given existing and anticipated history value? Can owners systematically derive higher value through actively managing rental history?

个人简介：

李享，美国佛罗里达大学市场营销专业博士候选人。2012年毕业于武汉大学，获得学士学位；2014年毕业于美国威斯康辛大学，获得硕士学位。主要研究领域：消费者决策与行为，利社会行为，共享经济。