市场营销系列学术讲座（第四十五讲）

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市场营销系列学术讲座（第四十五讲）

演讲题目：Why (don't) firms free ride on an intermediary's advice?

演讲嘉宾：沈波, 武汉大学经济与皇冠hg1088官方助理教授

演讲时间：2017年4月21日（周五）上午9:00-11:00

演讲地点：嘉庚一（保欣丽英楼）409室

主持人：高月涛助理教授

文章摘要：

When consumers rely on an intermediary's advice about which firm to buy from but can switch to buying directly after receiving advice, one might expect firms to discount their direct prices to encourage consumers to purchase directly after obtaining advice, thereby avoiding paying commissions. We provide a theory which can explain why firms often don't free ride in this way, as well as when they do. The theory can explain why online marketplaces and hotel booking platforms impose price-parity clauses to prevent such free riding, while insurance and financial advisors do not.

个人简介：

沈波，武汉大学经济与皇冠hg1088官方助理教授。2010年毕业于北京大学，获得学士学位；2015年毕业于新加坡国立大学，获得经济学博士学位。主要研究领域：产业组织，微观经济学理论。