演讲人：缪朝炜 教授

主持人： 林清恋 助理教授

时    间：2016年11月16日（三）下午13:00

地    点：保欣丽英楼408（嘉庚一 408）

演讲题目：Hotel’s Online Booking Segmentation for Heterogeneous Customers

摘    要:

Nowadays, the online reservation system (ORS) is widely used in the hospitality industry. This paper studies the hotel's optimal pricing policies for two types of contract: booking without prepayment and booking with prepayment. The hotel adopts the two contracts to segment heterogeneous customers that are different with each other in both the willingness to pay and the arriving probability through the ORS. Firstly, we get the hotel’s possible pricing strategies and corresponding payoffs under different capacity, through comparison, the results show that when capacity is small, the hotel will only design one contract without prepayment, and when capacity is relatively large, the hotel attends to take two contracts to segment different customers. Especially, when capacity is large enough, one contact without prepayment and two contracts are indistinctive for the hotel. Then, we study when service is considered in the benchmark model, the hotel will intend to provide the same service for two contracts.

个人简介:

缪朝炜博士，现为皇冠hg1088官方教授，博士生导师，皇冠hg1088官方管理科学系副主任，中国运筹学会随机服务与运作管理分会常务理事，香港科技大学工业工程及工程管理专业博士，南京大学信息与计算科学专业学士。曾为香港科技大学、香港中文大学、香港城市大学、哈佛大学访问学者，2013年厦门市五四青年奖章获得者，2010年度“教育部新世纪优秀人才计划”入选者，2010年度“福建省高校杰出青年科研人才培育计划”入选者。在国内外高水平学术刊物上发表学术论文数十篇。主要教学与科研领域为运营管理，物流与供应链管理，采购管理，企业社会责任等。