演讲题目：Forgetting after Sharing: How Social Sharing Impacts Our Memories

演讲嘉宾： Li Huang, University of South Carolina

演讲时间：10"Times New Roman";color:black">月28日（周五）上午9:00-11:00

演讲地点：嘉庚一（保欣丽英楼）408室

主持人：叶军教授

摘要:

Can sharing memories about an event enhance or decrease memory for that event? The present research shows that sharing can enhance or decrease memory for the shared event depending on the type of event shared (identity relevance, valence) and who the event is shared with (e.g. close friend versus distant stranger human vs. technology). Specifically, we find that when an identity-relevant experience is shared with a close sharing partner (relative stranger), memory for the event is attenuated (enhanced). Thus, contrary to prior research on how sharing facilitates memory rehearsal and thereby enhances memory, we find that sharing with a close relationship partner may decrease memory. We suggest that this finding occurs to a reliance on Transactive Memory Systems, i.e. reliance on the close sharing partner’s memory leads to a decreased need to remember the identity-relevant event. We also document that such memory attenuation can decrease brand attitude confidence. 

 嘉宾简介:

Li Huang is a Ph.D candidate in the Department of Marketing at the Darla Moore School of Business, University of South Carolina. Her research examines how various social relationships (interpersonal relationships, group relationships, consumer-brand relationships) influence consumer memories and decisions. Her dissertation which investigates the effects of social sharing on consumer memories has been awarded the University of South Carolina's SPARC grant and the Darla Moore School of Business internal research grant. Her research has been published in the Journal of Consumer Research and International Journal of Research in Marketing. She has taught undergraduate courses at City University of Hong Kong and University of South Carolina (where she was nominated for the Excellence in Teaching Award). These accomplishments have earned her recognition as a 2016 Breakthrough Graduate Scholar at the University of South Carolina.